{"id":793,"date":"2020-07-11T13:37:52","date_gmt":"2020-07-11T13:37:52","guid":{"rendered":"https:\/\/www.momentumbamboo.com\/?p=793"},"modified":"2020-07-11T15:11:27","modified_gmt":"2020-07-11T15:11:27","slug":"the-relation-of-psychology-and-public-relations","status":"publish","type":"post","link":"https:\/\/www.momentumbamboo.com\/en\/the-relation-of-psychology-and-public-relations\/","title":{"rendered":"The relation of Psychology and Public Relations."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"793\" class=\"elementor elementor-793\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c21b92 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"62c21b92\" data-element_type=\"section\" data-e-type=\"section\" 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elementor-element-933d170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"933d170\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbe4793\" data-id=\"bbe4793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f80a1 elementor-widget elementor-widget-heading\" data-id=\"64f80a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The relation of Psychology and Public Relations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ac8c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ac8c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343ab63\" data-id=\"343ab63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e3c9aa elementor-widget elementor-widget-text-editor\" data-id=\"6e3c9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many wonder if psychology relates to PR. If it does, is it in the structure or in the delivery of the message? How does psychology come into play?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a479764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a479764\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b812951\" data-id=\"b812951\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2705 elementor-widget elementor-widget-text-editor\" data-id=\"36d2705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The connection between PR and psychology dates back to the early 1920s. Edward Bernays, an Austrian-American pioneer in the field of public relations, also known as the father of public relations, was the first to make a link between psychology and influence human behavior through communications.<\/p><p>PR professionals aim to relay information that is persuasive, effective, and that leads to an action. Knowing how their audience forms their attitudes guarantees them a leading edge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-054a751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"054a751\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-063847f\" data-id=\"063847f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4e963 elementor-widget elementor-widget-text-editor\" data-id=\"1b4e963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to understand the ways public relation connects to psychology, professional insight is necessary. PR Professionals will tell you that they take the same four steps when making a PR plan time and time again:<\/p><ul><li>Identifying an audience<\/li><li>Establishing how an audience is currently forming an opinion of a brand\/product<\/li><li>Finding out how attentive an audience is to messaging<\/li><li>Discovering how keen an audience is to retain a message<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-677a1b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"677a1b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-471cbf8\" data-id=\"471cbf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c9526 elementor-widget elementor-widget-text-editor\" data-id=\"10c9526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using these four steps accurately can propel a PR plan to an ingrained societal belief.<\/p><p>Take the example of Beech-Nut packing company which in the 1920s assigned Edward Bernays to promote the sale of bacon. By using expert endorsements from physicians and classical conditioning, a theory developed by his uncle Sigmund Freud, Bernays developed a PR plan that linked bacon to eggs as a \u2018Traditional American Breakfast,\u2019 an idea which still permeates to this day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87bdfb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87bdfb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d95b3a\" data-id=\"2d95b3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-854aba5 elementor-widget elementor-widget-text-editor\" data-id=\"854aba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These behaviors fall under the umbrella of social psychology, namely consumer behavior. Simply put, psychology helps practitioners understand their subjects and tailor their messages accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2e2df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e2df6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a40f272\" data-id=\"a40f272\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-614f560 elementor-widget elementor-widget-text-editor\" data-id=\"614f560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moving onward, this blog was a quick look at the relation of psychology to the planning and implementation of PR Plans. In the upcoming part 2 of this blog, we will delve into the impact that psychology has on PR campaign.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-2a0c0815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a0c0815\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69418b3f\" data-id=\"69418b3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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Many wonder if psychology relates to PR. If it does, is it in the structure or in the delivery of the message? How does psychology come into play? The connection between PR and psychology dates back to the early 1920s. Edward Bernays, an Austrian-American pioneer in the field [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The relation of Psychology and Public Relations. | Momentum Bamboo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.momentumbamboo.com\/en\/the-relation-of-psychology-and-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The relation of Psychology and Public Relations. | Momentum Bamboo\" \/>\n<meta property=\"og:description\" content=\"The relation of Psychology and Public Relations. 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